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10 Email Marketing Tools Must For Small Business

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If there is any economical marketing tool intended for small businesses, it is email marketing. On average, this marketing tool witnesses a 4300% ROI for businesses in the USA.

Email always puts in a personal touch to all your interactions with your subscribers. The need for email marketing tools in the current time is high.

These tools are applications that assist business owners & marketers to craft, send, track, report and optimize their marketing campaigns. As a marketing specialist or owner of a budding WordPress development company, you must focus on email marketing campaigns while articulating the marketing strategy.

Choose Your Ideal Email Marketing Software


Among the various tools of email marketing, you can completely trust MailChimp as it has been a part of the industry for very long. If you own a small business & want to develop your mailing list, then this tool offers a web-based option that can discard your initial investment to a large extent. The free version of the tool offers you standard features.

A mailing list till 2000 is possible to build with this and also it is possible to send more than 12000 mails in one month. The paid version comes with advanced features like sign-up forms and also tracking & sending capabilities.


If you are looking for email marketing automation tools that are not just economical & simple to use as well, it is definitely ActiveCampaign. The first in the industry to launch visual automation builders, any non-tech savvy person can also fabricate robust mail marketing sequences easily.

The tool is well known for its revenue-boosting attributes. The toolkit that is extremely beneficial for your small business incorporates attributes like activating SMS messages, predictive sending, etc.

The tool also has the capability of running A/B split tests within automation sequences that enables the automatic optimization of automation sequences.


Are you an author, podcaster or blogger? Then ConvertKit is one of those Google email marketing tools that are perfect for you. It is perfect for your business if it’s still growing its mailing list.

ConverKit comes with opt-in forms that can be easily modified for meeting your r You can choose to craft drip campaigns for controlled or widespread email campaigns as well as utilize the email automation attribute.

You get packages within this tool that you can pay either with annual or monthly billing.


Inadequacy of of features of email marketing tools is mainly witnessed in tools that are intended for beginners. But this is not the case with Moosend.

The platform of this tool provides essentials starting from weather-based mail triggers, well-designed templates, Artificial Intelligence cross-selling suggestions, visual campaign builder, etc.

To use Moosend, you do not require too much internal training but it is quite robust as well for driving results. For that, you do not even need to dig a hole in your pocket.


Thebest email marketing tools 2020 has to be Aweber as it comes with amazing pricing plans. The basic marketing plan initiates at $19 for 500 subscribers & there are no restrictions on emails.

There are yearly or quarterly billing options available as well. One of the most attractive characteristics of the tool is mobile responsive emails. Most people access emails through Smartphones these days.

You can get hands on amazing newsletter templates or else you can even utilize your very own layouts that are designed by the graphic designer of your WordPress development company. The tool is also equipped with features like integrated mail-sign up form and email automation.


As one of the finest email marketing newsletter tools. HubSpot powers businesses with an all-in-one advertising & sales platform. This tool incorporates email marketing, chat, CRM, marketing automation, landing pages, forms, etc.

When you use HubSpot, it is possible to attribute every penny in profits back to the advertising campaign, blog post or newsletter that has influenced every sale.


Do you know why Infusionsoft is regarded as one of the best email marketing tools? This is because the tool is mainly intended for landing pages & automated funnels. With this tool it is possible to set trigger mails for every imaginable scenario.

As you utilize the funnel system, you will be able to set triggers depending on the existing known triggers.

For example, if a subscriber has not finished the purchase after adding products to the cart, you can schedule triggers with which customers will be receiving mails that will alert them to confirm the purchase for benefitting from the deal.


One of the most popular email marketing tools for ecommerce brands, you can control your marketing across numerous channels with this tool. The tool provides features like SMS, integrations with Facebook Ads, Whatsapp, Google Ads, Messenger, Instagram, email, push notifications, etc.

As the tool emphasizes only on ecommerce, there are groundbreaking email templates available as well for eradicating cart abandonment & driving repeat buyers.

Omnisend also hooks onto popular ecommerce platforms like Shopify, Big Commerce, Magento, etc. Omnisend also integrates with loyalty, help desk, review platforms like ReCharge, Yotpo, etc.


Among slightly different email marketing tools, eSputnik tops the game as it was crafted by putting e-marketing abilities & IT experience into use.

The interface of this tool is customer oriented. Thisis also a multichannel advertising tool with which you can craft & send emails, web-push, text messages, etc.

You can utilize the email editor of this tool with which you can fabricate scenarios that define a specific situation or time, where to exactly send particular messages, etc.


If you consider this as thebest email marketing automation tools, then you are going the right way. Why? This is because this tool put forwards a managed email marketing platform.

With this tool you get hands on an outsourced mail marketing department that provides a la carte services on all things starting from deliverability analysis of email campaigns, copywriting design and email marketing tactics.

You will be encountering a massive revenue opportunity if you stick with such email marketing tools. Drive incremental revenue with this tool with ease.


In the context of email marketing tools, you must always emphasize on progress & not perfection. The point is, taking action & advancing for progress is much more important in contrast to wasting an imprecise amount of time striving to discover the perfect outcome.

Computer scientists regard this as ‘optimal stopping’. As per the size and nature of your business, always make an informed decision while choosing an email marketing tool.

If you hire worpdress developer, then you must choose the one that best suits the needs of your company. Contact us today to hire an email marketing expert who will help you in crafting engaging email newsletters.


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